Millenials will be influencing media over the next five years. That's according to research by The Economist Group which shows the generation will have a bigger impact on the future of media than any other group. While millenials have been labeled as lazy and narcissistic, the study found that there are huge variations within the group in terms of ambitions and media consumption. Nicolas Sennegon, Global Managing Director at the Economist Group spoke with ARN about how the generation has been mislabeled.
Listen
Authorities respond to incident at Khorfakkan Port
Dubai to open 35 new parks this year, Municipality says
UAE air defences intercept 10 missiles, 50 drones on Sunday
Abu Dhabi confirms three fires at Borouge Petrochemicals plant
Dubai Police seize 1,230 vehicles under 'Quiet Roads' initiative
