Back To Business


Take part in our Back To Business webinars

The world has been hit by the COVID-19 pandemic on an unprecedented scale. This once-in-a-lifetime occurrence has had an enormous impact on people’s lives and worldwide economies. We know that for many companies, right here in the UAE, life was tough during the pandemic. The economy definitely slowed down. But now the green shoots of recovery are beginning to sprout. Which is why we are going… BACK TO BUSINESS.

We’ve teamed up with our friends at Cisco – the guys who’ve kept us all connected via Webex – to bring you the information you need to drive your company forward. We are offering 40 business people, an exclusive opportunity to take part in our exclusive seminars. Our series of webinars will be beamed via Webex from Nasdaq Dubai, the region's international financial exchange.

In our fourth edition of our Back to Business webinars, we’ll explore the topic of Pivoting or changing the course of a business to survive.

2020 has been the year when a lot of companies had to think on their feet and come up with alternative ways of continuing their business in order to survive.

For some, the solutions implemented at the peak of the pandemic proved to be so successful that they have completely adapted to the new systems.

In the webinar titled The Permanent Pivot, we’ll look at how and when to take the difficult decision to realign your business so that you are able to protect revenue streams.

Business Breakfast host Tom Urquhart will be joined by Tom Harvey, the General Manager in the Commercial sector for Spinneys Dubai LLC, Emma Banks, who is Vice President of F&B Strategy & Development for Europe, Middle East and Africa (EMEA) for Hilton and Ahmad Zureiki, Head of Collaboration for Cisco Middle East and Africa.

If you are interested in any of these seminars, register now as places are limited.


  • Consumer Confidence - Monday October 19th

    Our first programme will explore ways to re-energise consumer confidence, and global examples from brands that have shown relevancy during periods of economic pain.

  • Staying Lean - Monday 2nd November

    For many companies in the UAE, cutting costs quickly has been a necessity during the pandemic. That means costs have to be cut equally sharply – and the reality is that for many organizations, salaries are the #1 cost - being selective is key.  

  • Digitalisation - Sunday 15th November

    We’ll investigate how to combine a legacy physical business and a new online platform – going ‘phygital’ – so that neither suffers, and both thrive.

  • The Permanent Pivot - Sunday 29th November

    When does your Covid solution become business as usual? We’ll look at how to make the difficult decisions when it comes to realigning your business – simultaneously pivoting and protecting revenue streams.

  • People Power - Tuesday 15th December

    The pandemic has brought opportunities as well as contraction. We’ll look at how to take advantage of market fluctuations to expand into new territory.

  • New Horizons - Monday 11th January

    During this programme we will speak to companies who have made difficult staffing decisions about managing change, as well as experts in employee motivation, recruitment and retention, and empathetic leadership to hear first-hand the challenges, and the best practice solutions.