In the second episode of a new series entitled 'The Future of Sport', our man Chris McHardy sits down with one of the most respected men in the sports industry, Peter Hutton, Global Sports Director, Facebook.

Here, Peter outlines the company's wide-ranging sports strategy, reveals why lucrative broadcasting rights may not necessarily be part of Facebook's future and discusses the relationship the platform enjoys with its most 'liked' patron, Cristiano Ronaldo. -

• Understanding the role of Global Sports Director
• Facebook's strategy pre and post Covid-19
• How audiences will engage in sport in the future
• His verdict on broadcast rights

The Future of Streaming' Episode #2 - 'Facebook's Sports Strategy

ABOUT PETER HUTTON

Starting out as a commentator on local radio in Yorkshire, UK, at the age of 16, Peter has gone on to establish himself as one of the foremost leaders in the broadcast industry. His extensive resume includes spells as CEO of Eurosport, Ten Sports and Fox Sports Asia.

He’s also worked on the agency side with over 10 years at IMG, including establishing their Indian office, and a CEO role with MP & Silva. Peter now resides in California where he runs the sports partnerships business globally for Facebook.

ABOUT SPORT INDUSTRY INSIDER

Sport Industry Insider (SII) is is part of the Sport Industry Series, the largest sport business network in the Middle East, and the primary meeting place for business professionals working in sport and other related sectors. Visit www.sportindustryseries.com for more information.