FOCUS

How do you go from pivot to permanent? When does your covid solution become business as usual?  

THE CHALLENGE

The last eight months has seen companies become creative with their covid solutions – the much heralded ‘pivot’. At what stage does that pivot become permanent? How do you decide which bits of your business to keep – and which are now past their sell-by date?  

STATISTICS


During COVID-19, Emirates Airline did a pivot by repurposing many of its Boeing 777’s from passenger to cargo; Fine tissues did a pivot by making face masks; Spinneys quickly pivoted by launching their online delivery service.


THE SOLUTION

We’ll speak to top business thought leaders about how to make the difficult decisions when it comes to realigning your business – simultaneously pivoting and protecting revenue streams. We’ll also get useful, practical advice from those who have pivoted effectively – and changed their businesses permanently as a result. 

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