Digitisation

FOCUS

With everyone in the market moving online, how do you make sure yours is the offering customers choose?

THE CHALLENGE

Covid has seen an unprecedented number of businesses moving online, especially to mobile solutions. As the dust settles, how do you make your emergency online pivot permanent and robust – and how do you stand out from the online crowd?

STATISTICS

Majid Al Futtaim has told the Business Breakfast that online grocery sales have risen by 300 per cent during the pandemic. Amazon globally has seen a 26% increase in global sales in Q2. Zara is shutting a thousand physical stores globally - and investing in its online sales platform.

THE SOLUTION

We’ll find out the biggest pain points for customers when dealing with online businesses, and how to make sure your customer service and delivery methods aren’t secretly putting customers off. We’ll look at what really works in terms of online marketing, incentives and loyalty schemes, from players that are getting it right. And we’ll investigate how to combine a legacy physical business and a new online platform – going ‘phygital’ – so that neither suffers, and both thrive. We’ll do this by speaking to companies in all stages of the chain: online companies

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