Retailers in the UAE should be creating a better relationship with their consumers through smartphone loyalty programmes. That’s according to researchers at marketing and loyalty analytics firm Aimia. Its recent study on global loyalty programs showed that 65% of residents in the country are willing to share their personal information in exchange for better offers and services. Paul Lacey, Managing Director of Aimia Middle East says retailers should be taking advantage of this information as consumers have an expectation of receiving something in return.
Listen
Lacey adds that only 10% of the respondents in the emirates felt like they received offers after providing their personal data.
Abu Dhabi identifies over 40 modern heritage sites
Distribution of aid from UAE's Saqr Humanitarian Ship begins in Gaza
Dubai to expand bus and taxi lanes as public transport ridership grows by 7.4%
Emir of Qatar welcomed by UAE President on visit to Abu Dhabi
UAE, Egypt Foreign Ministers discuss Gaza peace plan
