The National Media Authority (NMA) and National Anti-Narcotics Authority (NANA) have highlighted the importance of raising awareness on narcotic usage through media platforms during a meeting on Thursday.
Both parties underscored the necessity of bolstering bilateral cooperation, highlighting the media's pivotal role in supporting national anti-narcotics efforts and amplifying public awareness regarding the dangers and broader social repercussions of drug abuse.
Abdulla bin Mohammed bin Butti Al Hamed, Chairman of the NMA, stressed on the role of media as a strategic partner in safeguarding children and youth from the threat of drugs through awareness.
Al Hamed remarked that while the media reflects the grave dangers of narcotics, it simultaneously serves as a platform for promoting virtuous values and positive role models.
Sheikh Zayed bin Hamad bin Hamdan Al Nahyan, Chairman of the NANA, stated that anti-narcotics efforts are most effective when they resonate with an informed public, with media serving as an essential bridge to every household.
He concluded by noting that the NANA’s enforcement role is complemented by the media’s capacity to relay facts, stressing that while drugs thrive on ignorance and rumors, purposeful media exposes their dangers and those who promote them.
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