81% of parents in the UAE take advantage of back-to-school deals, a new YouGov survey has revealed. According to the report, 88% of parents with children attending public schools took advantage of such promotions. 51% prefer known brands that are discounted or reasonably priced. The data also suggests Emirati parents are more brand-driven with over 35% claiming they buy a specific brand regardless of price versus 20% of expats.

H.H. Sheikh Hamdan pays tribute to UAE's royal photographer
Sharjah approves over AED76 million in debt settlement for citizens
H.H. Sheikh Hamdan awards Arab Hope Makers
UAE looks into framework to regulate children's social media use
UAE Ramadan moon-sighting committee to meet on Tuesday
