The UAE holds firm at 10th place globally in the latest Soft Power Index released by the brand valuation consultancy Brand Finance.
It's also ranked first regionally and is the only Gulf nation among the world’s top 10 soft powers.
Meanwhile, the UAE's Nation Brand witnessed a significant increase in its value from $700 billion to a trillion dollars within three years.
The index surveyed more than 170,000 people from the 193 member states of the United Nations.
The US and the UK emerged as the most influential soft power nations, while China is ranked third.
The report covered 55 main and sub-indicators to measure the positive reputation of countries and their ability to have a positive impact, as well as to understand the perceptions and opinions of the global public on matters including the investment environment, products and services, living, working, studying, and visiting.
The UAE scored highly in indicators related to 'Strong and Stable Economy', 'Future Growth Potential' and 'Influence in Diplomatic Circles'.
#UAE Holds Firm at 10th Place Globally in Brand Finance Soft Power Index 2024 🇦🇪 pic.twitter.com/0NHCs0RIKL
— UAEGOV (@UAEmediaoffice) February 29, 2024
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