World's tallest donation box gets over 180,000 pledges in first 24 hours

Contributions have been pouring in for the World's Tallest Donation Box in support of the UAE's 10 million meals campaign.

Over 180,000 lights on 18 floors of Burj Khalifa were lit up within just 24 hours of the initiative’s launch on Saturday.

The donations on the first day will help provide 180,000 meals to those affected by the COVID-19 pandemic in the UAE.

Individuals and organisations can buy a light on the façade of Burj Khalifa for as little as AED 10 each.

The ultimate aim is to deliver 1.2 million meals by lighting up the entire tower.

.@BurjKhalifa lights up to help light up the lives of the most affected by the global pandemic. Together the impossible is possible. Visit https://t.co/i4AcGzgZK7 to donate. #1Light1Meal #WorldsTallestDonationBox@MBRInitiatives pic.twitter.com/APDh2Fxs8P

— Dubai Media Office (@DXBMediaOffice) May 4, 2020