'World's Coolest Winter' to highlight beauty, diversity of UAE

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The 'World's Coolest Winter' domestic tourism campaign will once again celebrate the best of the UAE.

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, announced the launch  of the campaign's latest edition on Sunday.

He said that Ajman will be the starting point of the latest edition of the campaign.

This was announced during a UAE cabinet meeting, which was held at Al Zorah Natural Reserve in Ajman.

Sheikh Mohammed also revealed that the annual campaign led to a 36 per cent increase in domestic tourism in 2021, attracting 1.3 million tourists.


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