Dubai launches ‘DUBAI ASSURED’ stamp for tourism and retail establishments


Dubai has launched a compliance programme to certify and recognise establishments that have implemented all public health protocols for the prevention and management of COVID-19.

The Initiative is part of efforts to showcase the emirate as one of the world’s safest destinations as it re-opens to tourists. 

It's after the emirate received the Safe Travels stamp from the World Travel & Tourism Council (WTTC).

The ‘DUBAI ASSURED’ stamp will be issued to hotels and retail establishments, F&B outlets and tourist attractions following a verification process implemented in collaboration with Dubai Tourism, Dubai Economy and Dubai Municipality.

All outlets will have to show they have implemented all public health protocols for the prevention and management of COVID-19.

The specially designed ‘DUBAI ASSURED’ stamp will be issued free of charge, but will only have a validity of 15 days.

It can be renewed every two weeks upon further verification by inspectors from the relevant authorities. 

Over 1,000 establishments have already been inspected for compliance with relevant guidelines, as part of the programme, making them eligible to receive the ‘DUBAI ASSURED’ stamp.

The stamp is a visual mark reassuring guests that safety and hygiene measures prescribed by the authorities have been complied with across all tiers and categories of tourist and resident touch points such as hotels, attractions, retail, food & beverage and leisure and entertainment.

The establishments can feature this stamp in their marketing communications.

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