Unilever to drop 'Fair' from its infamous 'Fair & Lovely' skin cream range


Following a massive backlash on social media, the Indian unit of Unilever on Thursday announced its decision to rebrand its "Fair & Lovely" range of skin products.

It said it will drop "fair" from the brand name, in a bid to make the products more "inclusive".

"We recognise that the use of the words 'fair', 'white' and 'light' suggest a singular ideal of beauty that we don't think is right, and we want to address this," Sunny Jain, president of Unilever's beauty and personal care division, said in a statement.

"We are making our skin care portfolio more inclusive ...a more diverse portrayal of beauty," Hindustan Unilever Chairman Sanjiv Mehta added in another statement.

It comes as Johnson & Johnson announced this month its decision to stop selling skin-whitening creams.

Many companies have been called out for selling products that promote a certain stereotype around people with darker skin tones.


More from Business

Coming Up on Dubai Eye

  • The Night Shift with Mark Lloyd

    8:00pm - 10:00pm

    Musicians and music, entertainers and entertainment, industry gossip and songs selected by you, get ready to bring your night time to life!

  • Nights on Dubai Eye 103.8

    10:00pm - 7:00am

    Dubai Eye complements the conversation with the music you love from the eighties, nineties and newer.

On Dubai Eye

  • Dubai Eye 103.8: On The Frontline

    Dubai Eye 103.8's Georgia Tolley speaks to the Emirate's top doctors and health officials to find out why the UAE is winning the fight against COVID-19.

  • Mark's Summer Bucket List

    Mark Lloyd has been giving you ideas to keep you busy this summer, from staycations to online improv workshops!

Business Breakfast