Retailers shift focus in a softer market


Retailers in the region are shifting their emphasis to the consumer experience rather than concentrating on footfall in an attempt to increase sales. 

They're also concentrating on a range of other measures to revitalise the shopping journey. 

That's the finding from a new report conducted by PWC.

Norma Taki, Consumer Markets Leader at PwC Middle East, explains what else retail CEO's are focusing on in the changing retail environment that we now have. 

More from Business

Coming Up on Dubai Eye

  • The Music Mix

    1:00pm - 2:00pm

    Enjoy your favourite music back to back commercial free, tune in to the Music Mix everyday from 1 until 2 for the music you love and the news updates you need

  • Afternoons with Helen Farmer

    2:00pm - 5:00pm

    Every weekday afternoon, Helen Farmer will help you to navigate the highs and lows of life in the UAE. Stay up to date with what’s happening and where to go.

On Dubai Eye