UAE pushes for family-focused content with AED5 million fund

Creators HQ, the first dedicated creators’ hub in the UAE and the Middle East, has launched a AED 5 million "Social Content Fund" in partnership with monetisation platform Alfan to support family content.

The initiative aims to empower and support content creators specialising in society-focused themes, alongside funding high-quality creative content production that supports family cohesion and promotes positive societal values. 

The announcement was made during a partnership agreement signing at the 1 Billion Followers Summit, which concluded on Sunday, January 11. 

Through the initiative, creators will gain support from both Creators HQ and Alfan through education and training focused on content creation and monetisation, as well as access to monetisation tools.

Creators will gain access to "alfan.io", Alfan’s monetisation platform that enables creators to launch digital shops and collaborate with brands, which alongside the available financing, will empower talent to generate sustainable income.

In addition, the fund encourages outstanding content creators from outside the UAE to relocate to the country and provides comprehensive relocation support.

Saeed Al Eter, Deputy Minister of Cabinet Affairs for Strategic Projects and Chairman of the UAE Government Media Office, emphasised the initiative’s significance, stating that the partnership encourages creators to "produce innovative, purposeful, and impactful content that positively influences families and society.”

He added that the project also aims to transform the ideas proposed by content creators into "sustainable creative projects with a tangible impact."