Free Self-Defense? The Genius Fitness Marketing Campaign

The Debrief

Monday, 24 November 2025 - 1 hour 18 minutes

The Debrief catch up with Rory McEntee, CMO of GymNation and one of the guys behind the viral marketing campaign taking over billboards around the UK directing everyone to their free fitness classes right here in Dubai. The genius idea got Dane, Sana and Ellis discussing other well-known marketing tricks that have gone global. And how much time do you need with your other half per day to feel truly loved in your relationship? The team unpick a report that may surprise you!

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