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Why is sport leaving women’s money on the table?
Afternoons with Helen Farmer
Thursday, 9 October 2025 - 48 minutes
New international study Her Fandom, Her Buying Power, found that 90% of female sports fans say organisations don’t truly understand them, and 40% feel brands fail to recognise them as consumers. Dawn Barnable of The Mettleset & Pooja Sukumar of The Collective explore why.
Plus, from hallucinations to false attributions, problems with AI are being widely reported. But how do we teach our kids and young people to use new tech safely if we can’t tell fact from fiction?
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The Business Breakfast6:00am - 10:00am
The Business Breakfast is the day’s must listen for the UAE’s business leaders, and those who aspire to be.
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The Agenda10:00am - 1:00pm
Broadcasting every weekday, Georgia Tolley goes beyond the headlines to speak to government ministers, decision makers, analysts and local experts to find out how the news will impact those of us living in the UAE.
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UAE President Sheikh Mohamed Bin Zayed Al Nahyan’s visit to the USAUAE President Sheikh Mohamed Bin Zayed Al Nahyan’s visit to the US to boost economic and technology ties including AI.
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