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Why is sport leaving women’s money on the table?
Afternoons with Helen Farmer
Thursday, 9 October 2025 - 48 minutes
New international study Her Fandom, Her Buying Power, found that 90% of female sports fans say organisations don’t truly understand them, and 40% feel brands fail to recognise them as consumers. Dawn Barnable of The Mettleset & Pooja Sukumar of The Collective explore why.
Plus, from hallucinations to false attributions, problems with AI are being widely reported. But how do we teach our kids and young people to use new tech safely if we can’t tell fact from fiction?
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The Music Mix
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Enjoy your favourite music back to back commercial free, tune in to the Music Mix everyday from 1 until 2 for the music you love and the news updates you need
BUSINESS BREAKFAST LATEST
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UAE President Sheikh Mohamed Bin Zayed Al Nahyan’s visit to the USAUAE President Sheikh Mohamed Bin Zayed Al Nahyan’s visit to the US to boost economic and technology ties including AI.
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New iPhone Launch - Too Soon For Apple?Apple Inc. shares fell Monday after a closely followed analyst warned that demand for the firm’s new iPhone 16 Pro model has been lower than expected. Is this a sign that the AI software just isn’t ready?
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Working From Home or Hardly Working?Does working from home kill productivity or can it benefit staff by giving them more flexibility and a better work/life balance?
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