RunIt is coming to Dubai - but is it safe?

Afternoons with Helen Farmer

Tuesday, 24 June 2025 - 1 hour 12 minutes

This weekend, Dubai will host RUNIT 02, the latest event in a controversial collision sport that's attracting headlines, safety concerns and viral popularity.

Helen is joined by the event's Head of Delegation, Lou Sticca - and hears the safety concerns of Matthew Pewtner, a former Wales rugby international who retired at 26 due to a head injury.

Elsewhere, with so many of us glued to our phones amid regional unrest, experts are warning of the risk of parental 'phubbing' - when we snub our kids and scroll instead. Dr Sarah Rasmi joins Helen with her advice on how to find a balance.

And as new research shows women in the Middle East are helping drive a global surge in spending power, yet nearly half say brands just don’t get them. Financial experts Sophia Bhatti and Carol Glynn break it down in studio.

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