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Making social media work for you
Afternoons with Helen Farmer
Wednesday, 28 May 2025 - 60 minutes
Afternoons is live from the Arab Media Summit – and taking your questions on how to make the digital world work for your business this summer. Helen is joined by entrepreneur Ahmad Alzamel, the influencer behind the globally viral Lazy Cat cake, and Alex Carvlalho from House of Social.
Meanwhile, with four in five homes now boasting at least one smart device, tech journalist Nick Regos brings us up to speed on the rise of the robots. Dr Margaret Harris from the World Health Organisation talks antibiotic resistance, and Aalia Thobani, CEO at The Brain Accelerator, gives her tips for maintaining you attention span in a world of short, sharp dopamine hits.
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