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Do your kids control your purse strings?
Afternoons with Helen Farmer
Tuesday, 27 January 2026 - 1 hour 19 minutes
Research from the children’s finance app GoHenry estimates that Gen Alpha now have around £3.3 billion in spending power through their influence on household purchases, with 26 percent of parents saying their children directly shape how money is spent. Helen gets the lowdown from financial coach Carol Glynn.
Plus, lawyer Byron James tells us what the UAE’s new digital laws mean for your family, and we discuss Hamnet and its portrayal of parental grief with doula Lala Langtry-White and psychologist Tanya Dharamshi.
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