Can we still trust influencers?

Afternoons with Helen Farmer

Friday, 19 September 2025 - 46 minutes

From the boardroom to your social feed, how much trust do we really place in influencers — especially as new regulations in the UAE demand advertiser permits and greater transparency? Creative Strategist Alex Carvalho joins us in the studio, while legal expert Dino Wilkinson breaks down what businesses and content creators need to know about navigating this evolving landscape.

Then, with a special focus on neurodiverse youth, we're joined by Carrie Green from Thriving Souls, along with Rachel Boly and Sharon Tudela from YOUthConnect Hub, to explore the gaps, the goals, and the growing need for inclusive employment pathways. Are we truly equipping young people to thrive — and who do we trust to lead the way?

See omnystudio.com/listener for privacy information.

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