Mothers' Endowment campaign exceeds AED 1 billion target

File picture

The UAE has exceeded its target of raising AED 1 billion for the Mothers' Endowment campaign, which aims to support the education of millions around the world.

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, revealed that the project had received contributions worth AED 1.48 billion within less than a month of its launch.

The initiative, which was launched to coincide with the holy month of Ramadan, is dedicated to honouring mothers and providing educational opportunities to millions in underserved communities.

Organised by the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), the campaign allows contributors to make donations in their mother's name.

"The Mothers’ Endowment is a permanent education fund and an ongoing charity in the name of UAE mothers, may God bless our efforts," said Sheikh Mohammed.

"Our mothers will remain our paradise, and our ticket to paradise. Nothing repays our debt to them so we will continue to celebrate them. May God protect all mothers, and may God protect the UAE," he added.

The campaign exceeded its targets within less than three weeks as contributions flowed in via its main channels, including the campaign’s website, dedicated call centre, bank transfers, du and etisalat by e& SMS, as well as via the DubaiNow app and the community contributions platform Jood (


More from Local

Coming Up on Dubai Eye

  • The Agenda

    10:00am - 1:00pm

    Broadcasting every weekday, Georgia Tolley goes beyond the headlines to speak to government ministers, decision makers, analysts and local experts to find out how the news will impact those of us living in the UAE.

  • Entertainment Extra

    1:00pm - 2:00pm


On Dubai Eye

  • Flying Taxis

    It sounds like an episode of The Jetsons, but the sight of flying taxis whizzing around our cities could be much closer than you think.

  • Tough penalties for deliberate tax evasion

    The UAE has said that tougher penalties will come into force from 1st August for not keeping proper corporate tax records.