US FDA reviewing concerns over Logan Paul's PRIME energy drink

Reuters

The US Food and Drug Administration said it is reviewing concerns raised by Senate Majority Leader Chuck Schumer against a popular influencer-created energy drink.

He said earlier this month that PRIME, a beverage brand started last year by YouTube stars Logan Paul and KSI, should be investigated due to the high caffeine content in the energy drink, adding that it was also being marketed to children.

Prime Energy contains 200 milligrams of caffeine per 12 ounces, equal to six cans of Coca-Cola or nearly two Red Bulls.

Canadian health officials told Reuters on Wednesday the energy drink should not be sold in Canada as the product exceeds the acceptable caffeine limits.

According to Canadian regulations, energy drinks must not contain more than 180 mg of caffeine in a single-serving container and require cautionary statements to protect sensitive subpopulations, including children.

The Canadian health agency is aware that some stores may be selling Prime Energy without approval and it is actively working to address this issue, a spokesperson said.

The company did not immediately respond to Reuters' request for comment.

According to a warning on the company's website, Prime Energy is not recommended for children under the age of 18, women who are pregnant or nursing, and individuals who are sensitive to caffeine.

The company also sells a non-caffeinated hydration drink. Schumer previously said the packaging and marketing of the two drinks were so similar that parents were unknowingly buying the highly caffeinated energy drinks for their children.

The US health regulator said it will respond to Schumer directly regarding his concerns.

More from International

Coming Up on Dubai Eye

  • The Score

    7:00pm - 9:00pm

    Hosted by Chris McHardy, The Score is your comprehensive guide to the world of sport.

  • The Music Mix

    9:00pm - 11:00pm

    Enjoy your favourite music back to back commercial free, tune in to the Music Mix everyday from 1 until 2 for the music you love and the news updates you need

BUSINESS BREAKFAST LATEST

On Dubai Eye

  • Is There Sufficient House Supply In UAE

    Dubai’s current population is more than double compared to almost twenty years ago, which now stands at 3.7 million. Lots of families are also moving to the UAE now. So what does it mean for the property market?

  • Noon's First Female Delivery Driver

    Glory Ehirim Nkiruka is Noon’s first ever female delivery driver. In her first ever interview, she explained why she loves her job, despite the heat!