Is there a particular brand that you would recommend to a friend or a colleague?
Well, that's exactly what YouGov has been tracking.
Its latest Advocacy Rankings show that Emirates Airline, Emaar and Almarai are the most endorsed brands by consumers in the UAE.
Emirates NBD has climbed up four places to fifth in the 2019 rankings, while Carrefour made a re-entry into the list at sixth after falling out of the rankings last year and Singapore Airlines made its debut at eighth position.
Technology brands seem to have had a rather flat year in the UAE. iPhone (4th) and WhatsApp (7th) held on to their spots, while Apple slid five places to tenth and Google dropped three places to ninth this year.
Meanwhile, Pakistan International Airlines, Netflix and Huawei are the ones that saw the biggest improvements in their scores from last year.
The rankings considered how much current and former customers endorsed brands over the past year by asking respondents, "Would you recommend the brand to a friend or colleague?" or “Would you tell a friend or colleague to avoid the brand?”.
U.S. and India trade negotiators were pushing on Wednesday to try to land a tariff-reducing deal ahead of President Donald Trump's July 9 negotiating deadline, but disagreements over U.S. dairy and agriculture remained unresolved, sources familiar with the talks said.
A cyber hacker broke into a database containing the personal information of millions of customers, Qantas said, in Australia's biggest breach in years and a setback for an airline rebuilding trust after a reputational crisis.
Emirates has officially launched its daily services to Shenzhen, marking the airline’s fourth gateway in the Chinese mainland after Beijing, Shanghai and Guangzhou.
US President Donald Trump on Tuesday threatened to cut off the billions of dollars in subsidies that Elon Musk's companies receive from the federal government, in an escalation of the war of words between the president and the world's richest man, one-time allies who have since fallen out.
Broadcasting every weekday, Georgia Tolley goes beyond the headlines to speak to government ministers, decision makers, analysts and local experts to find out how the news will impact those of us living in the UAE.
Every weekday afternoon, Helen Farmer will help you to navigate the highs and lows of life in the UAE. Stay up to date with what’s happening and where to go.
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