Ferrari boosts F1 online gaming strategy with new partnership

AFP

Ferrari said on Thursday that online gaming company Virtual Gaming Worlds (VGW) would become a premium partner of its Formula 1 racing team under a multi-year partnership deal signed by the luxury carmaker's eponymous unit.

"As leaders in the gaming technology sector, they (VGW) share our passion for innovation and thinking outside the box," said Ferrari Chief Racing Revenue Officer Lorenzo Giorgetti in a statement.

Giorgetti, who joined the Italian group last month, has been tasked with boosting long-term relations with sponsors across all racing activities. He is also in charge of covering the booming Esports field of videogame sport competitions.

The partnership will be effective from the first Formula 1 Grand Prix of the season in Bahrain this weekend, the company said.

 

More from Business

Coming Up on Dubai Eye

  • The Debrief

    4:00pm - 7:00pm

    Join Dane on Dubai Eye 103.8 for The Debrief from 4pm to 7pm, the perfect way to unwind after a busy day at the office.

  • The Score

    7:00pm - 9:00pm

    Hosted by Chris McHardy, The Score is your comprehensive guide to the world of sport.

BUSINESS BREAKFAST LATEST

On Dubai Eye

  • Is There Sufficient House Supply In UAE

    Dubai’s current population is more than double compared to almost twenty years ago, which now stands at 3.7 million. Lots of families are also moving to the UAE now. So what does it mean for the property market?

  • Noon's First Female Delivery Driver

    Glory Ehirim Nkiruka is Noon’s first ever female delivery driver. In her first ever interview, she explained why she loves her job, despite the heat!