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What REAL luxury feels like in Dubai
Starting up with Virtuzone
Friday, 21 November 2025 - 15 minutes
A new Visa Global Economic Insight report has found that while luxury spending is slowing in cities like London and New York, Dubai tells a different story. About 1 in 9 Dubai residents makes a premium purchase every quarter, supported by a huge base of high-earning households. But what really makes a brand luxurious? Manuel Arnaut, Head of Editorial Content at Vogue Arabia, tells Starting Up what really matters to high-end customers.
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