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The story of Adel Ghazzawi, the man who built Cove Beach
Starting up with Virtuzone
Friday, 25 September 2026 - 42 minutes
What does it really take to build a brand in Dubai? Cove Beach Co-Founder Adel Ghazzawi takes us behind the business — from his career in finance and spotting a gap in the hospitality market, to scaling the brand, expanding internationally and navigating some of the toughest periods the industry has faced.
Then Philippe Mathijs, Founder and CEO of Reach Outstanding, explains the business behind coaching: how you find clients, set your fees, manage your costs and turn professional expertise into a viable company.
Plus, DIFC Courts Registrar Ayesha Bin Kalban explains how the Small Claims Tribunal can help entrepreneurs and SMEs resolve commercial disputes.
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