UAE's 'Warm Winter' campaign crosses $4 million mark


The UAE's 'Warm Winter' campaign has raised more than $4 million towards "supporting refugees and displaced persons" in the Arab world and Africa brave the harsh winter.

According to the national news agency WAM, the campaign has collected the funds in just four days since its launch.

A staggering 85,000 donors are followers of YouTuber AboFlah, who has pledged to live inside a glass box in Downtown Dubai until the funds hit the $10 million target.

"No parent must choose between food and warmth," he highlighted, appealing to people around the world to step up and help.

"Every amount - no matter how small - can change a person's life."

AboFlah has been broadcasting live from the glass box since January 7.

The initiative, designed in partnership with Mohammed bin Rashid Al Maktoum Global Initiatives, the UNHCR and the Regional Food Banks Network, aims to support more than 100,000 families.

More from Local

Coming Up on Dubai Eye

  • Extra Time

    7:00pm - 8:00pm

    Chris & Robbie bring you the latest from the sporting world plus interviews with upcoming and legendary sporting stars.

  • The Night Shift with Mark Lloyd

    8:00pm - 11:00pm

    Musicians and music, entertainers and entertainment, industry gossip and songs selected by you, get ready to bring your night time to life! Every evening from eight, Mark Lloyd brings you an energetic mix of local and international content and contests, featuring an array of celebrity interviews and entertaining anecdotes. Get involved in the show and pick your favourite jukebox hits, every night from 8pm - 11pm.


On Dubai Eye

  • When Do You Close The Office As COVID Numbers Spike?

    If you've got staff testing positive for COVID, at what point do you temporarily close the office? We speak to the Head of Human Capital for AON, Ray Everett, about when to make the call.

  • Are Your Children Vaccinated?

    Are you considering getting your children vaccinated as COVID-19 cases continue to rise? Helen chats to Dubai mum Jenny who says it's been on her mind.