Eight out of ten UAE residents say they trust the recommendations of family and friends over traditional advertising. A new study shows social media is also one of the most trusted formats at 74%, just behind editorial content, such as newspaper articles, which came in second. The Nielsen Global Trust in Advertising Report showed that trust in Radio and TV advertising has increased to 67%. Nearly three quarters of UAE respondents trust branded websites, up 2% from 2013.

UAE President and Rulers offer condolences to H.H. Sheikh Mohammed
Sheikh Ahmed bin Rashid Al Maktoum laid to rest
Sheikh Abdullah joins Trump meeting on sidelines of UN General Assembly
UAE, partners renew push for Gaza peace plan
Sharjah Ruler approves major leisure project in Kalba
