Eight out of ten UAE residents say they trust the recommendations of family and friends over traditional advertising. A new study shows social media is also one of the most trusted formats at 74%, just behind editorial content, such as newspaper articles, which came in second. The Nielsen Global Trust in Advertising Report showed that trust in Radio and TV advertising has increased to 67%. Nearly three quarters of UAE respondents trust branded websites, up 2% from 2013.
Dubai Ruler praises record Egyptian readers in Arab challenge
His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, has commended the record-breaking participation of over 20 million Egyptian students in the 10th Arab Reading Challenge.
UAE leaders mark Hijri New Year with messages of optimism and prosperity
United Arab Emirates leaders marked the Hijri New Year on Monday with uplifting messages of optimism and prosperity.
Global coalition condemns May attack near UAE’s Barakah nuclear plant
A large global coalition has come together to condemn the drone attack near the UAE's Barakah nuclear plant in May with a powerful statement.
UAE stresses on diplomacy and dialogue as US, Iran reach agreement to end war
The UAE reiterated the importance of dialogue, diplomacy and adherence to international law following the US-Iran memorandum of understanding.
UAE President discusses regional developments with Egypt counterpart
United Arab Emirates President His Highness Sheikh Mohamed bin Zayed Al Nahyan travelled to Egypt on Monday to speak with President Abdel Fattah El-Sisi.
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UAE President Sheikh Mohamed Bin Zayed Al Nahyan’s visit to the US to boost economic and technology ties including AI.
Apple Inc. shares fell Monday after a closely followed analyst warned that demand for the firm’s new iPhone 16 Pro model has been lower than expected. Is this a sign that the AI software just isn’t ready?
Does working from home kill productivity or can it benefit staff by giving them more flexibility and a better work/life balance?
Dubai’s current population is more than double compared to almost twenty years ago, which now stands at 3.7 million. Lots of families are also moving to the UAE now. So what does it mean for the property market?
Glory Ehirim Nkiruka is Noon’s first ever female delivery driver. In her first ever interview, she explained why she loves her job, despite the heat!
