Eight out of ten UAE residents say they trust the recommendations of family and friends over traditional advertising. A new study shows social media is also one of the most trusted formats at 74%, just behind editorial content, such as newspaper articles, which came in second. The Nielsen Global Trust in Advertising Report showed that trust in Radio and TV advertising has increased to 67%. Nearly three quarters of UAE respondents trust branded websites, up 2% from 2013.
UAE President congratulates Saudi Arabia on Gulf Cup win
UAE President Sheikh Mohamed bin Zayed Al Nahyan has congratulated the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz, on Saudi Arabia's win in the Arabian Gulf Cup final on Tuesday.
UAE begins implementing limits on salt, sugar and fat in food items
The UAE's Ministry of Health and Prevention (MoHAP) has begun implementing a new resolution that sets caps on sodium, sugar and fat levels in selected food products.
Dubai arrests 2 suspects in AED11.8 million phone scam
Two individuals have been arrested in Dubai for posing as employees of official and international entities and defrauding several residents in a phone scam that totalled AED 11.8 million.
UAE condemns attack on WFP aid convoy in Sudan
The UAE has strongly condemned an aerial attack on two World Food Programme-contracted trucks carrying food supplies between Dilling and Kadugli in Sudan's South Kordofan State.
UAE becomes first Arab state to join Scientific Committee on Antarctic Research
The UAE has joined the Scientific Committee on Antarctic Research (SCAR) as an associate member, becoming the first Arab state to join the international body in its 68-year history.
1:00pm - 4:00pm
Every weekday afternoon, Helen Farmer will help you to navigate the highs and lows of life in the UAE. Stay up to date with what’s happening and where to go.
4:00pm - 7:00pm
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UAE President Sheikh Mohamed Bin Zayed Al Nahyan’s visit to the US to boost economic and technology ties including AI.
Apple Inc. shares fell Monday after a closely followed analyst warned that demand for the firm’s new iPhone 16 Pro model has been lower than expected. Is this a sign that the AI software just isn’t ready?
Does working from home kill productivity or can it benefit staff by giving them more flexibility and a better work/life balance?
Dubai’s current population is more than double compared to almost twenty years ago, which now stands at 3.7 million. Lots of families are also moving to the UAE now. So what does it mean for the property market?
Glory Ehirim Nkiruka is Noon’s first ever female delivery driver. In her first ever interview, she explained why she loves her job, despite the heat!
