UAE appoints first 'Chief Storytelling Officer'


Rashid Al Falahi will take on as the first Chief Storytelling Officer (CSO) at the UAE Federal government.

That's according to the official announcement by the Federal Authority for Nuclear Regulation (FANR), which positions Falahi to identify and tell stories behind the organisation's milestone, and its peoples.

He will work closely with various formats and social media platforms to create stories of excellence and commitment that are "easily understood" and reflect the true essence of what the organisation stands for.

"Storytelling is great for creating your position statement. Today, people want to know the story behind the product they are buying," Falahi explained, adding, "Storytelling is considered one of the most effective ways to convey your organisational messages and build trust towards your mission."

Christer Viktorsson, Director-General of FANR, added that the position was created as the department's constant drive to find innovative ways to expand and stay relevant.

"Stories can capture people’s attention the way that nothing else can. Their ability to make you knowable, likeable, and trustworthy in your stakeholders’ eyes is unique," he added.

More from Local

Coming Up on Dubai Eye

  • The Business Breakfast

    6:00am - 11:00am

    The Business Breakfast is the day’s must listen for the UAE’s business leaders, and those who aspire to be.

  • Lunch with Lloyd

    11:00am - 2:00pm

    No one knows entertainment better than veteran Dubai broadcaster Mark Lloyd.


On Dubai Eye

  • Meet Gift, female food delivery driver

    Gift came here from Nigeria and failed to find a job, until a pizza company offered her one. She's now one of the very few female delivery drivers in the UAE.


    Farmer's Kitchen is back for 2021!
    With our partners Spinneys, we are going to help you wave goodbye to boring dinners, cluttered fridges, and lumpy leftovers!