H.H. Sheikh Mohammed launches National Behavioural Reward Programme


His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, launched the 'National Behavioural Reward Programme' on Saturday at Qasr Al Watan in Abu Dhabi.

The programme is one of the initiatives of the Department of Behavioural Rewards of the Ministry of Possibilities to support and carry out the strategic framework and the national model for behavioural rewards, and the first project in behavioural science focusing on three main pillars, the homeland, society and family.

His Highness Sheikh Mohammed bin Rashid assigned Lt. General Sheikh Saif bin Zayed Al Nahyan, Deputy Prime Minister and Minister of the Interior, to lead the behavioural rewards management team, as part of the responsibilities of the Ministry of Possibilities.

The team will work on a national methodology to motivate positive behaviour as an approved tool in the country to work on the nation’s strategic framework. 

The launch of the National Behavioural Reward Programme is based on living a positive life, and will be run in cooperation with Fazaa and a number of partners in the private sector.

Sheikh Mohammed stressed that positive citizenship is an important and indispensable element for building a society and developed a country, as it is the main factor in ensuring the strength of the societal fabric, in the face of various challenges, noting that authentic Emirati values were and are still the fortress of society.

"Encouraging positive behaviour contributes to improving the quality of life and achieving the happiness of society. Our inherent values have always been a hallmark of the Emirati personality," added Sheikh Mohammed.

More from Local

Coming Up on Dubai Eye

  • Starting up with Virtuzone

    10:00am - 11:00am

    Starting Up is back, with a fresh new edition in a brand-new timeslot every Tuesday from 10am-11am.

  • Lunch with Lloyd

    11:00am - 2:00pm

    No one knows entertainment better than veteran Dubai broadcaster Mark Lloyd.


On Dubai Eye

  • Meet Gift, female food delivery driver

    Gift came here from Nigeria and failed to find a job, until a pizza company offered her one. She's now one of the very few female delivery drivers in the UAE.


    Farmer's Kitchen is back for 2021!
    With our partners Spinneys, we are going to help you wave goodbye to boring dinners, cluttered fridges, and lumpy leftovers!