His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and the UAE's Deputy Prime Minister and Defence Minister, met with a group of donors and contributors to the Edge of Life campaign aimed at rescuing five million children from hunger.
The campaign was launched in the Holy Month of Ramadan by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, with the aim of raising at least AED1 billion to be invested to help fight childhood hunger around the world.
And H.H. Sheikh Hamdan, who is also Chairman of The Executive Council of Dubai and Chairman of the Board of Trustees of the Mohammed Bin Rashid Al Maktoum Global Initiatives (MBRGI), praised the strong public response to the Edge of Life campaign, describing it as a powerful expression of national solidarity.
He said the scale of engagement seen by the campaign reflects the values on which the UAE was founded, generosity, compassion and a readiness to act, and demonstrates the community’s determination to translate those principles into meaningful support for millions of people around the world.
H.H. Sheikh Hamdan commended the campaign’s supporters and contributors, and their role in helping realise its noble goals of combating childhood hunger in the world’s most vulnerable communities.
He added: “The Edge of Life campaign aimed at rescuing five million children from hunger has been a remarkable success, driven by the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum to solidify the UAE’s standing as a global hub for humanitarian action. The campaign sends a message of hope from the UAE to the world: solidarity and collaboration can make a tangible difference in our efforts to address the most pressing humanitarian issues.”
“We are deeply proud of the overwhelming response from contributors and supporters to the campaign. They have become partners in this noble mission, helping establish a clear approach and prove to the world that real change begins with those who believe in the value of giving.”
He concluded: “Protecting children from hunger and its consequences is a matter of utmost urgency. Every contribution is a new opportunity to save precious lives and empower a generation that will lead entire communities towards development and prosperity. Through this campaign, we renew our commitment that the UAE will always be a beacon of hope and a platform uniting those dedicated to the service of humanity.”
How to contribute
Individuals, government entities, private organisations, businessmen, and philanthropists can donate through the campaign’s website SMS, bank transfers, a dedicated call centre, DubaiNow app, YallaGive.com, or the Dubai Community Contributions platform Jood.ae.
- Website: www.edgeoflife.ae
- Call Centre: Toll free number 8004999
- Bank Transfer: Emirates Islamic Bank account number (IBAN: AE940340003708472909222)
- DubaiNow App
- SMS: One-time donations to the campaign can be made via SMS by sending the word “LIFE” to dedicated du and e& numbers as follows: SMS to 1034 to donate AED10, to 1035 to donate AED50, to 1036 to donate AED100 and to 1038 to donate AED500.
- Contributions can also be made via YallaGive.com, under the "Donations" tab.
- Donations can be made via the Dubai community contributions platform - www.jood.ae - by launching mini-campaigns to encourage more people to join in.
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