#DubaiDestinations to showcase exceptional summer

@DXBMediaOffice/ Twitter

The #DubaiDestinations initiative is continuing its campaign with a focus on highlighting the city’s exceptional experiences and exciting events and activities during the summer.

Under the directives of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Media Council, #DubaiDestinations supports the leadership’s vision to make Dubai the world’s best city to live, work and visit.

The current season of the campaign, running until the end of August, brings together a wide range of public and private sector stakeholders to showcase the emirate’s various exciting experiences, special events, indoor and outdoor activities and things to do during summer. 

It aims to create and disseminate to local, regional and global audiences engaging content that highlights Dubai’s unique character and identity.

As part of the campaign, some of the emirate’s most accomplished creatives including influencers, photographers, digital media content creators, visual artists, animators and videographers will be invited to create captivating content about Dubai’s destination offerings.

"As with each season of the campaign, the initiative aims to inspire citizens, residents and tourists to explore the captivating variety of leisure and entertainment choices in the city, including Dubai’s vibrant dining scene, its picturesque beaches, pools, outdoor activities and indoor attractions," said Mona Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council and Director General of the Government of Dubai Media Office (GDMO).

Issam Kazim, CEO of Dubai Tourism and Commerce Marketing (DTCM) said: "The latest season of the campaign complements DTCM’s efforts to raise the visibility of the emirate’s various summer attractions and promote the city as an attractive summer destination that offers families a diversity of offerings and experiences to choose from."

"Brand Dubai is set to launch a series of guides designed to help people discover hidden gems in the emirate. These guides will cover exciting summer and weekend activities, summer camps, seaside dining options, and other businesses running fun programmes during the summer," explained Shaima Al Suwaidi, Director of Brand Dubai, the creative arm of the Government of Dubai Media Office.

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