Dubai sets target to double media sector’s GDP contribution

Dubai is setting bold goals for its media industry, with plans to double the sector’s contribution to the emirate’s GDP — from 1.4 per cent to 3 per cent by 2033.

The target was outlined during a Dubai Media Council meeting chaired by His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Council.

The meeting reviewed key performance indicators, sector initiatives and efforts aimed at aligning the media landscape with Dubai’s wider development agenda.

Sheikh Ahmed stressed the need to drive innovation, invest in young national talent, and create an environment that supports high-quality content reflecting Dubai’s global leadership.

He also emphasised accelerating digital transformation to strengthen community awareness and enhance Dubai’s international influence.

He reaffirmed the government’s commitment to supporting media institutions through strong governance and clear operational guidelines, enabling them to grow and succeed.

Sheikh Ahmed also reviewed progress on KPIs for 2033, including media exports, new film and gaming committees, foreign investment targets, local content production, private-sector support, talent incentives, and efforts to expand the global reach of Dubai’s media output.

I chaired a meeting of the Dubai Media Council, where we set a target to double the media sector’s contribution to the emirate’s GDP from 1.4% to 3% by 2033, supporting the objectives of the Dubai Economic Agenda D33. We reviewed key performance indicators and approved Dubai… pic.twitter.com/y4Y37VY7t5

— Ahmed bin Mohammed (@AhmedMohammed) November 26, 2025