The Dubai Media Council has launched the first edition of the DXB500 Government Communication Training Programme.
It aims to raise the competencies of communications officers of government and semi-government entities in developing engaging content on diverse social media platforms.
The initiative was announced earlier this year by His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Media Council, to train 500 public sector communications officials in the next five years in partnership with leading global education and learning institutions.
For the first edition of the Programme, the Government of Dubai Media Office (GDMO) has joined hands with NAS Academy to organise the Content Creator Mastercourse for an initial cohort of 100 UAE national communications officers from government and semi-government entities in social media content creation.
The Mastercourse is focused on upskilling participants in the art and science of creating and marketing short-form content on platforms including YouTube, TikTok and Instagram Reels.
Delivered using a hybrid model that features a mix of physical and virtual classes, the programme provides one month of intensive hands-on training followed by another month of mentorship.
Participants will be introduced to various facets of content creation and marketing including scripting, filming, editing, publishing, strategy and monetisation.
The mentorship phase features a mix of community learning sessions with the trainers and chats with a diverse range of guest speakers, who include well-known social media influencers.
.@malmarri, Vice Chairperson and Managing Director of @DXBMediaCouncil: The DXB500 Programme implemented by @DXBMediaOffice, reflects the Dubai leadership’s strong belief in the role communication plays in achieving the emirate’s development vision and growth objectives. pic.twitter.com/uHFz8iB7aQ— Dubai Media Council (@DXBMediaCouncil) September 20, 2022
Alia Al Theeb, Senior Manager, Strategic Communication @DXBMediaOffice: The DXB500 Programme seeks to raise the competencies of communications officers of government and semi-government entities in developing engaging content on diverse social media platforms. pic.twitter.com/xAVqeWLoYi— Dubai Media Council (@DXBMediaCouncil) September 20, 2022