Anti-bullying campaign kicks off across UAE


A UAE-wide campaign has been launched to encourage youngsters to 'Be a buddy, not a bully'.

The initiative is being run by Cartoon Network Middle East, after a study with Opinion Matters showed that 85 per cent of parents across the emirates know their children have been, or are being bullied.

The 'CN Buddy Network' will run school workshops and give out anti-bullying kits.

Darine El-Khatib, Senior Director Creative Strategy and Brand Development at Turner MENA, says it's an issue that needs addressing.

YouTube star sisters, Rawan and Rayan, are also creating an anti-bullying song to encourage the inclusion of all youngsters.

El-Khatib, also says it's important to tackle the bullies themselves.

More from Local

Coming Up on Dubai Eye

  • The Music Mix

    11:00am - 2:00pm

    Enjoy your favourite music back to back commercial free, tune in to the Music Mix everyday from 1 until 2 for the music you love and the news updates you need

  • Afternoons with Helen Farmer

    2:00pm - 5:00pm

    Every weekday afternoon, Helen Farmer will help you to navigate the highs and lows of life in the UAE. Stay up to date with what’s happening and where to go.

On Dubai Eye

Business Breakfast