Would you pay AED 4 million for a number plate?
That's how much one bidder dished out for the licence plate 12 W at a Roads and Transport Authority (RTA) auction over the weekend.
In total, AED 23 million was raised for the 90 plates that were up for grabs.
The plate - 20 Z - was the next most sought after plate, fetching AED 2.7 million.
Altogether 90 distinctive two, three, four and five digits plates were listed in the public auction, which was the RTA's 101st one.
Dubai set to welcome 26 new private education institutions
Dubai’s private education sector continues to grow, with 26 new institutions set to open during the 2026–27 academic year.
UAE welcomes US removal of Syria from terrorism list
The UAE has welcomed the United States’ decision to remove Syria from its list of State Sponsors of Terrorism.
Dubai completes road improvements across six school zones
From improving entry and exit points to expanding parking capacity, six school zones in Dubai have seen road upgrades ahead of the new academic year.
UAE leaders reflect on Prophet Muhammad's legacy
UAE President His Highness Sheikh Mohamed bin Zayed Al Nahyan has led messages hailing Prophet Muhammad (PBUH)'s values of mercy, goodwill and unity on his birth anniversary.
Dubai Police warns of fake social media ads offering visas for money
Dubai Police are warning the public against fake social media ads that offer work, residency or visit visas in exchange for money.
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UAE President Sheikh Mohamed Bin Zayed Al Nahyan’s visit to the US to boost economic and technology ties including AI.
Apple Inc. shares fell Monday after a closely followed analyst warned that demand for the firm’s new iPhone 16 Pro model has been lower than expected. Is this a sign that the AI software just isn’t ready?
Does working from home kill productivity or can it benefit staff by giving them more flexibility and a better work/life balance?
Dubai’s current population is more than double compared to almost twenty years ago, which now stands at 3.7 million. Lots of families are also moving to the UAE now. So what does it mean for the property market?
Glory Ehirim Nkiruka is Noon’s first ever female delivery driver. In her first ever interview, she explained why she loves her job, despite the heat!
