Stephen Curry chooses Li-Ning as sneaker, sportswear partner

AFP

Stephen Curry has ended his sneaker free agency on Monday, announcing a deal to take the Curry Brand to China's Li-Ning.

The Golden State Warriors star wore Under Armour shoes for 13 years before the sides split in November.

Curry said Monday in a social-media post, "The next stage is set. This is bigger than a shoe deal, bigger than a signature series. This is a partnership of a lifetime. The future of Curry Brand will be powered by a company truly rooted in sports and innovation. A partner dedicated to creating quality products with sneakers that I believe in, that will continue to deliver at the highest level. A future of Curry Brand is with Li-Ning."

According to ESPN, Curry agreed to a 10-year deal with Li-Ning. The report indicated that he was impressed with the company's shoes made for teammate Jimmy Butler III and Hall of Famer Dwyane Wade.

Li-Ning will look to open Curry Brand stores in both the US and China, per ESPN.

The company was founded by Li Ning, a 63-year-old former gymnast who won three gold medals for China at the 1984 Los Angeles Olympics.

Curry said of the partnership, "It starts with Mr. Li Ning himself, an athlete founder who's built one of the world's most premium sportswear brands over the past 35 years. Together, we will continue the Curry Brand mission with stories, platforms and products that will inspire the next generation around the globe and change the game for good."

More from Entertainment

Coming Up on Dubai Eye

  • The Music Mix

    9:00pm - 11:00pm

    Enjoy your favourite music back to back commercial free, tune in to the Music Mix everyday from 1 until 2 for the music you love and the news updates you need

  • The Music Mix

    11:00pm - 6:00am

    Enjoy your favourite music back to back commercial free, tune in to the Music Mix everyday from 1 until 2 for the music you love and the news updates you need

BUSINESS BREAKFAST LATEST

On Dubai Eye

  • Is There Sufficient House Supply In UAE

    Dubai’s current population is more than double compared to almost twenty years ago, which now stands at 3.7 million. Lots of families are also moving to the UAE now. So what does it mean for the property market?

  • Noon's First Female Delivery Driver

    Glory Ehirim Nkiruka is Noon’s first ever female delivery driver. In her first ever interview, she explained why she loves her job, despite the heat!