Dubai invites world to enjoy 'summer of adventures'

The Dubai Destinations campaign has returned for another season, inviting residents and tourists to explore the unique and enriching treasures that Dubai offers during the summer.

Under the leadership of Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council, the campaign aims to promote summer attractions and to elevate Dubai's status as a world-class destination.

Running until August, the campaign will showcase the city’s top-rated experiences in the summer and its distinctive attractions ranging from serene beach destinations and exciting indoor activities to thrilling waterparks and picturesque hotels.

Interactive guides detailing top-rated activities, like children's summer camps, water activities, and indoor hotspots, will be introduced.

With the help of local creatives, compelling content about Dubai's offerings will be developed and published across various media platforms to reach global audiences.

Under the directives of @AhmedMohammed , Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council, the #DubaiDestinations campaign has rolled out its latest phase inviting residents and tourists to embark on a new journey to discover Dubai’s offerings in the warmer… pic.twitter.com/aSbDZSohye

— Brand Dubai (@BrandDubai) July 11, 2023