Sharjah wants to attract more Russian tourists.
The emirate's tourism authority says it welcomed 328,000 overnight visitors from the country last year, a 23 per cent increase from 2017.
But the Sharjah Commerce and Tourism Development Authority (SCTDA) has adopted a new strategy aimed at highlighting the city's attractions and facilities to Russians.
They want to promote the emirate as a year-round family vacation destination.
“With the influx of Russian tourists visiting the emirate, we at SCTDA are working hard to sustain this trend," said His Excellency Khalid Jasim Al Midfa, Chairman of SCTDA
"We will collaborate with our partners in the country to establish an even stronger presence and draw more international travelers to our shores. Expanding our presence in Russia through our partnerships with key local tourism and travel players is of extreme significance to us."