Parkin partners with Emaar to provide parking enforcement services

Parkin has signed a multi-year agreement with Emaar Mall Management to provide parking enforcement services across selected retail destinations in Dubai, specifically focusing on the appropriate use of People of Determination (PoD) parking.

The parking platform will support key retail locations under Emaar, including Dubai Mall, Dubai Hills Mall, and Marina Mall.

Designated PoD parking will be monitored by an Automatic Number Plate Recognition (ANPR) platform, where an AI-driven enforcement system that will automatically scan the registration plate to verify the presence of a valid PoD permit.

If no valid permit is identified, the vehicle will be flagged for an inspector, where a review will be carried out to identify whether a penalty notice needs to be issued. 

To help reduce genuine cases of accidental PoD parking, a short grace period will be applied to allow the vehicle to be relocated.

In addition to its camera-based enforcement technology, Parkin will conduct dedicated field inspections across the three sites to ensure comprehensive compliance with Dubai’s parking regulations.

The partnership will also enable Parkin to improve traffic flow and optimise the utilisation of parking facilities.

“This partnership will ensure that People of Determination have unobstructed access to parking spaces designed for them, a matter of both regulatory compliance and genuine community benefit," said Eng. Mohamed Abdulla Al Ali, CEO of Parkin.

“By working with Parkin, we are reinforcing the importance of dedicated parking for People of Determination and supporting a more efficient and considerate use of our facilities," commented  Ahmad Al Matrooshi, Executive Director, Emaar Properties.