New digital platform to manage Dubai raffle draws

iStock [For illustration]

Raffle draws and other promotional campaigns in Dubai will now be managed through an integrated digital platform.

'Dubai Raffles' has all the necessary tools and features that will allow draws to be supervised, managed and conducted digitally with no paper coupons or contact required.

For businesses, especially retailers, the platform guarantees improved ease, efficiency and quality as they can manage raffles round the clock without having to develop their own systems or printing paper coupons.

It will also enhance consumer confidence and the credibility of promotions conducted in the emirate.

"Dubai Raffles is a value-added service that will further enhance ease of business and support retailers in their business development. The platform offers a digital and cost-effective opportunity for businesses of all sizes to promote their products and services through promotional campaigns and events," said Sami Al Qamzi, Director General of Dubai Economy.

The platform complements the smart transformation in the emirate and the Dubai Paperless Strategy as well as the precautionary measures in place against COVID-19.

Consumers can access a dedicated website or use the Dubai Raffles smart application to track all the promotional draws in which they have entered.

Merchants will be able to manage promotional raffles and Scratch & Win on 'Dubai Raffles' through a dashboard.

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