Yaccarino reveals plans for 'Twitter 2.0' with focus on real-time information

File image

Twitter CEO Linda Yaccarino has revealed her plans for a transformative phase dubbed "Twitter 2.0" since taking the reins from Elon Musk a week ago.

She aims to position the company as the world's foremost provider of accurate real-time information, addressing the criticisms it has faced regarding its handling of disinformation.

Since Musk's acquisition of Twitter last year, the platform has encountered backlash over its approach to combatting false information. Within the past month, Twitter lost its head of trust and safety and withdrew from the EU's disinformation code.

In a series of tweets and an email to employees, Yaccarino echoed Musk's ambition to shape Twitter into a "global town square" that propels society forward through unfiltered information exchange and open dialogue on vital topics.

Calling it 'Twitter 2.0,' Yaccarino said, "have you ever been talking with someone particularly insightful and thought, you should have the freedom to speak your mind. We all should. Enter Twitter 2.0."

Musk, a self-described "free speech absolutist," has criticised Twitter's content moderation policies, advocating for it to be an authentic platform for free expression. However, his actions to reinstate right-wing accounts aligned with his own views and relax moderation standards have resulted in advertisers distancing themselves. Reportedly, revenue dropped by 40 per cent in December compared to the previous year.

Musk purchased Twitter for $44 billion last year and faced pressure to appoint a successor to lead the company while he focuses on his other ventures, including electric car manufacturer Tesla and space exploration firm SpaceX.

On May 12, he announced that Yaccarino would assume the role of Twitter CEO in six weeks. However, she commenced the position earlier than expected, shortly after the resignation of the head of trust and safety.

More from Business

Coming Up on Dubai Eye

  • The Best of Dubai Eye 103.8

    Noon - 7:00pm

    Hear the highlights from the week gone by on Dubai Eye 103.8. Listen again to the best interviews, advice and the top stories that has gripped our conversation this week.

  • Extra Time

    7:00pm - 10:00pm

    Chris & Robbie bring you the latest from the sporting world plus interviews with upcoming and legendary sporting stars.

BUSINESS BREAKFAST LATEST

On Dubai Eye

  • Flying Taxis

    It sounds like an episode of The Jetsons, but the sight of flying taxis whizzing around our cities could be much closer than you think.

  • Tough penalties for deliberate tax evasion

    The UAE has said that tougher penalties will come into force from 1st August for not keeping proper corporate tax records.