Emirates scores its fourth 'Grand Slam' with Wimbledon partnership

Emirates scores its fourth "Grand Slam" as the airline announces a multi-year partnership with one of the most prestigious tennis events in the world – Wimbledon.

As the Official Airline Partner of The Championships, Wimbledon - Emirates will take the world of tennis to new heights with exciting activations on-ground. The Championships is set to take place from July 1 to 14 at The All England Lawn Tennis Club.

The airline is now a proud partner of all four Grand Slam tournaments.

Sir Tim Clark, President Emirates Airline, said: “From hard court to grass court – we’re proud to be growing our presence in the world of tennis. Wimbledon is a major sporting event viewed by millions around the world, and we’re delighted to be associated with such a well-respected brand."

Deborah Jevans CBE, Chair of the All England Club, expressed delight at the association. "In partnering with Emirates, as Official Airline Partner, Wimbledon is joining forces with a premium brand and one of the world’s leading sponsors of tennis, and sport more generally."

Through the partnership, Emirates will enjoy a wide-range of benefits including: on-court branding in Centre Court and No.1 Court; on-site activations to engage with tennis fans; marketing, digital, and social media rights; hospitality tickets; and an opportunity for the airline to join the popular ‘Wimbleworld’ on the metaverse platform, Roblox, with Emirates’ branded tennis courts and obstacle courses.

Emirates and Wimbledon will also join forces to support social impact initiatives across the UK. Under the partnership, a multimillion-pound “Force for Good” fund will be created to support and promote initiatives that positively impact society and support local communities. Further details on this fund will be announced during 2024.

Emirates has been the Official Airline of the ATP Tour since 2013 and Premier Partner since 2016. The airline’s portfolio includes some of the most high-profile events on the ATP and WTA tours. In addition to all four Grand Slam tournaments, including: US Open (since 2012); Roland-Garros (since 2013); Australian Open (since 2015); and The Championships, Wimbledon (announced 2024) - the airline also supports 60 other tournaments across the year. Emirates has also supported the Dubai Duty Free Tennis Championships since its inception in 1993.