The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has announced plans to attract more than 24 million visitors to the emirate by the end of the year.
The new targets follow a surge in Abu Dhabi's tourist sector last year, with 18 million visitors and hotel occupancy rates reaching 70 per cent, surpassing the Middle East average of 67 per cent.
The highest number of international travellers came from India, Saudi Arabia, UK and US. The improved domestic and international market performance is being attributed to increased destination awareness and Abu Dhabi’s increased range of year-round entertainment and sporting events, as well as trade events and roadshows.
Saood Abdulaziz Al Hosani, Undersecretary at DCT Abu Dhabi, said their goal "builds on healthy growth over the past year...enabled through powerful collaborations and delivery of memorable travel and business experiences across the whole year, supported by an integrated ecosystem of best-in-class services, infrastructure, and impactful marketing. In Abu Dhabi, we are demonstrating the power of partnerships across the tourism sector and the fact that collectively we can thrive".
Commenting on the new targets, Saleh Mohamed Al Geziry, Director General for Tourism at DCT Abu Dhabi, said they are "committed to deliver on our ambitions for 2023 by further elevating the successful strategy of creating and delivering unique experiences for everyone to enjoy and diverse range of year-round events for visitors".
Last year, Abu Dhabi Calendar successfully hosted a diverse range of over 100 events during a 180-day period, featuring an impressive line-up of A-list global talent. From the legendary Grammy award-winning singer Sting to K-pop sensations BLACKPINK, and Oscar-winning Indian composer AR Rahman, the events left audiences captivated and entertained.
The emirate also played host to some popular homegrown family festivals such as the Mother of the Nation (MOTN) and LIWA festivals, which added to the cultural richness and vibrancy of the city.
Abu Dhabi also hosted key sporting events such as the renowned Abu Dhabi Grand Prix, NBA, and UFC.
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