The Collaboration Everybody Is Talking About

The Debrief

Monday, 18 May 2026 - 28 minutes

The watch world can’t stop talking: Swatch x Audemars Piguet collaboration but is it hype, history, or a cash machine waiting to explode? The Debrief are joined by a luxury watch content creator Karim Haddad who shares some industry insights, what collectors should expect, the resale frenzy already brewing, and the insider strategies most buyers won’t hear until it’s too late.

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