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Brandon Maben: Inside adidas’ New UAE Pet Collection
The Debrief
Tuesday, 11 August 2026 - 16 minutes
The Debrief is joined by Brandon Maben, category lead for the Adidas Originals business across the MENA region, to get to the bottom of a question dividing pet owners everywhere: should you really be dressing up your pet? With the Adidas pet collection now landing in the UAE, Brandon reveals why the reaction here has been so huge, and how it all traces back to Gen Z and the way they see their pets. He explains why the whole trend started in Asia and what was driving it there, walks the team through what's actually in the collection, from mini Cali Tees to collars and carriers, and names the standout bestseller. And the big question underneath it all: is pet fashion a passing novelty, or a category that's here to stay?
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