LIV Golf focused on long-term funding amid reports of potential bankruptcy

AFP

LIV Golf insists it remains focused on securing long-term investment in response to a report that said the rebel circuit has begun laying the groundwork for a potential US bankruptcy filing as a last resort.

Saudi Arabia's Public Investment Fund, which has spent more than $5 billion on LIV Golf since it launched in 2022, said in April that investing in the league no longer fit with its investment strategy.

The PIF's decision to cut LIV Golf's funding at the close of the 2026 season has left the breakaway circuit scrambling for new backers and raises questions about the future of its big-name players on lucrative contracts.

A Bloomberg News report earlier on Tuesday said LIV Golf is weighing options, including seeking new investors, but is also bracing for the league's possible collapse after the season ends in August.

When asked about the report, a LIV Golf spokesperson declined to confirm it, saying only that the league remains focused on building a sustainable future and is exploring multiple paths.

"Leadership is focused on identifying the right long-term strategic partners who believe in our mission to grow the game of golf worldwide," the spokesperson told Reuters. "These conversations are just getting underway, and as they progress, the company expects to gain further clarity around the structure and timing of a potential transaction."

LIV Golf CEO Scott O'Neil, speaking to reporters two weeks ago in his first press conference since the PIF announced it was pulling its funding, said he had heard from plenty of potential investors.

"It was a split between private equity, family office and then your traditional like high net worth -- you probably know who they are, the guys who invest in sports and sports teams. So that's been really positive," said O'Neil.

"It's still early. We haven't gotten to market yet. We haven't finalized our business plan. We're still picking and prodding. We have a good sense at this point... we know where we're going, and we're just going to tighten the screws."

LIV has previously said it posted a 100% increase in revenue year-on-year this season and was convinced that the team golf model would be highly attractive to investors.

Through big-money contracts and lucrative purses, LIV managed to lure a number of golf's biggest names from the PGA Tour, including Bryson DeChambeau, Jon Rahm, Phil Mickelson, Dustin Johnson, Brooks Koepka and Patrick Reed.

LIV Golf launched in 2022 with the backing of the PIF and critics have decried it as a vehicle for the country to attempt to improve its reputation in the face of criticism of its human rights record.

The Saudi government denies accusations of human rights abuses.

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