Emirates signs seven-year partnership with FC Bayern Munich

Emirates has signed a seven-year partnership with 34-time Bundesliga champions FC Bayern Munchen, positing the airline as Platinum Partner of the German club's first team from the 2025-26 to 2031-32 seasons.

The partnership provides Emirates with prominent brand visibility on perimeter stadium and LED boards seen by global audiences as well as two premium pitch cam carpets.

The club has a global fanbase of more than 140 million people, enjoying strong brand recognition rooted in a unique Bavarian identity. FC Bayern also enjoys a robust club membership of 410,000, with fanclubs across more than 100 countries.

The agreement also includes exclusive ticket and hospitality allocations, plus a dedicated Emirates skybox at the club's home stadium, Allianz Arena. Additionally, Emirates will have access to FC Bayern Munich’s collective player images. The airline’s branding will also feature prominently in Club TV backdrops during press conferences, flash zone interviews and other public and digital events.

Sir Tim Clark, President Emirates Airline, said: "Few forces match sport's remarkable capacity to unite hearts and minds across cultures and continents, and we look forward to building meaningful relationships with millions of devoted FC Bayern fans around the world, while celebrating excellence, a value that defines both Emirates and FC Bayern."

Michael Diederich, Deputy Chairman of FC Bayern, commented: “FC Bayern is very pleased to have gained a strong and shining partner in Emirates, which has been a committed supporter of football in Europe for decades. FC Bayern also needs financial planning security to achieve its sporting goals, so Emirates is an ideal fit for our club's family of partners. It will also help us that Emirates connects football fans around the world and can support FC Bayern in its internationalisation plans."

This new partnership also marks Emirates’ official return to the German football league. With the club’s fanbase rapidly expanding in key markets across Asia and the US.